From the perspective of consumer expectations,this article focuses on analyzing some factors that affect customer perception in the coating process.The attributes of high-end atmosphere and fine workmanship that consumers pay attention to are closely related to coating manufacturing.The corrosion resistance of the·paint,the weather resistance and scratch resistance of the paint,the fullness and texture of the paint,and the appearance perception of the paint,Manufacturing factors such as the airtightness of the car body and NVH performance will directly affect consumer expectations.This article combs and integrates the quality objectives of the above-mentioned manufacturing elements for benchmarking related automobile companies,and combines·my years of working experience in the coating industry to recommend improvements and enhancements to the above-mentioned manufacturing elements from the dimensions of materials,equipment,and process methods.