Marketing Work in Chemical Design Enterprises under the New Situation

CHEN Ping[1];LI Ning[2];WANG Nan[1]

Modern Paint & Finishing ›› 2023, Vol. 26 ›› Issue (4) : 42-45.

PDF(3049 KB)
PDF(3049 KB)
Modern Paint & Finishing ›› 2023, Vol. 26 ›› Issue (4) : 42-45.

Marketing Work in Chemical Design Enterprises under the New Situation

  • CHEN Ping[1];LI Ning[2];WANG Nan[1]
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Abstract

Since the 18th National Congress of the Communist Party of China,China's economy has changed from high-speed growth to high-quality development,and also confronted with international trade frictions,"dual carbon"strategy,global COVID-19 pandemic and structure transformation of the chemical industry.The development of chemical design enterprises has encountered both opportunity and great challenges due to the mentioned influences of economy,politics,culture and technology.Marketing work in chemical design enterprises under the new situation was focused.And to promote sustainable development of enterprises,efforts should be devoted on several aspects:strengthening marketing reform,developing domestic market,increasing scientific and technological innovation,constructing stable supply chain and enhancing brand building.

Key words

new situation;chemical design enterprises;marketing

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CHEN Ping[1];LI Ning[2];WANG Nan[1]. Marketing Work in Chemical Design Enterprises under the New Situation[J]. Modern Paint & Finishing. 2023, 26(4): 42-45
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