从消费者期望的角度出发,重点剖析涂装制造工艺中影响顾客感知的一些因素消费者关注的车身高端大气和做工精细等属性与涂装制造有着很大的关联油漆的耐腐蚀性、耐候性和耐划伤性,漆膜的饱满度、质感和外观感知,车身的密封性和NVH性能等制造要素会直接影响到消费者的期望值本文对标相关汽车企业,对上述制造要素的质量目标进行梳理和整合,并结合多年涂装行业的工作经验,推荐从材料、设备、工艺方法等维度去改善和提升上述制造要素。

From the perspective of consumer expectations,this article focuses on analyzing some factors that affect customer perception in the coating process.The attributes of high-end atmosphere and fine workmanship that consumers pay attention to are closely related to coating manufacturing.The corrosion resistance of the·paint,the weather resistance and scratch resistance of the paint,the fullness and texture of the paint,and the appearance perception of the paint,Manufacturing factors such as the airtightness of the car body and NVH performance will directly affect consumer expectations.This article combs and integrates the quality objectives of the above-mentioned manufacturing elements for benchmarking related automobile companies,and combines·my years of working experience in the coating industry to recommend improvements and enhancements to the above-mentioned manufacturing elements from the dimensions of materials,equipment,and process methods.