党的十八大以来,我国经济由高速增长转变为高质量发展,同时又面临国际贸易摩擦、全球新冠疫情、国家"双碳"战略、化工行业结构转型的影响,在上述经济、政治、文化、技术等宏观环境的影响下,化工设计企业的发展既面临机遇,又有巨大的威胁.本文认为新形势下要做好企业市场营销工作,必须进行市场营销变革,加强营销组织体系建设、开发国内大市场、强化科技创新、建设稳定的供应链、加强品牌建设,才能推动企业可持续发展.

Since the 18th National Congress of the Communist Party of China,China's economy has changed from high-speed growth to high-quality development,and also confronted with international trade frictions,"dual carbon"strategy,global COVID-19 pandemic and structure transformation of the chemical industry.The development of chemical design enterprises has encountered both opportunity and great challenges due to the mentioned influences of economy,politics,culture and technology.Marketing work in chemical design enterprises under the new situation was focused.And to promote sustainable development of enterprises,efforts should be devoted on several aspects:strengthening marketing reform,developing domestic market,increasing scientific and technological innovation,constructing stable supply chain and enhancing brand building.